The results seem to show PowerPoint is failing you in two key areas: increasing information transfer to your target and improving what people think of your brand (and you).
Using a real-world business scenario, PowerPoint was rated (by online audiences) as no better than verbal presentations with no visual aids. Ouch.
I haven’t used PowerPoint since back when I was at school presenting papers to my classmates and according to a recent Harvard study cited by Forbes, that’s apparently a good thing.
I am curious what iA is able to contribute to the field of presentation applications when they release iA Presenter, though. iA Writer is a great piece of software that remains to be by far my favourite writing tool —an usually rather unglamorous type of app, too.