What is good design? Product design is the total configuration of a product: its form, colour, material and construction. The product must serve its intended purpose efficiently.

A designer who wants to achieve good design must not regard himself as an artist who, according to taste and aesthetics, is merely dressing up products with a last-minute garment.

The designer must be the gestaltingenieur or creative engineer. They synthesise the completed product from the various elements that make up its design. Their work is largely rational, meaning that aesthetic decisions are justified by an understanding of the product’s purpose.