When a person aspires to be a brand, they forfeit everything that is truly glorious about being human. Building any brand requires consensus. When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the precise moment we lose our freedom and autonomy.

Designer and brand consultant Debbie Millman about The personal brand paradox and how social media (with its followers, likes and click-throughs) is pushing the long-lasting concept of the ‘personal brand’ at the present time.

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