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Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
Cory Doctorow about Tiktok’s enshittification and how (social media) platforms die. I really do like the sentiment the subline of this blog conveys, too: “No trackers, no ads. Black type, white background. Privacy policy: we don’t collect or retain any data at all ever period.”