If this feels obvious to you, that’s because you too are in the business of the good life. As architects of desire, the advertising industry shapes our cultural understanding of a life worth wanting. Every time we step on a bus or open a social media app, the invisible hand of our industry is there to build demand for new products and services that might make life better. And with up to 10,000 ads floating into our consciousness every day, how can we resist?
This: Advertising folk, it’s time to rethink what we’re selling