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Made to Measure is an experiment that asks if you can reconstruct a person based solely on their digital data trail. Can you build a doppelganger of a person you don’t even know? Record, recreate, and replay the life of someone and their personality in detail?
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Take an hour of your time and join us in the world of digital trails. How close will we get to the person behind the data?
How much does five years’ worth of personal Google data consisting of more than 100 000 data points reveal about the life of a person?
Using the online data¹ from an anonymous volunteer, the Laokoon group worked together with data analysts to reconstruct this person based solely on their digital trail. The result of the experiment is shown in an intriguing documentary called Made to Measure which is available through the dedicated project website —alongside different media libraries.
¹ the data Google is legally required to release according to EU laws